Senior Graphic Designer & Creative Lead

Hello!
I'm Smit Patel

I build brands, design experiences, and lead creative from concept to launch.

With 8+ years across agency, in-house, and entrepreneurial environments, I bring the strategic thinking of a Creative Director and the craft of a Senior Designer – backed by an MA Distinction from the University for the Creative Arts. I founded Dezinebox, a UK creative agency serving 8+ clients across branding, web, and digital marketing. I’m currently based in the UK and open to Senior Designer and Creative Lead roles offering Skilled Worker visa sponsorship.

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Years of Experience

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About Me

Design that thinks. Strategy that delivers.

I’m a Senior Graphic Designer and Creative Lead with over 8 years of experience across branding, web design, digital marketing, motion, and commercial photography. My work sits at the intersection of creative craft and business strategy – I don’t just make things look good, I make them work harder.

I hold an MA Distinction in Graphic Design from the University for the Creative Arts, and I’ve spent the past several years leading creative across both employed and agency contexts. In 2023 I founded Dezinebox, a UK creative agency where I’ve worked with 8+ clients – managing everything from brand identity and website builds to social media and digital campaigns.

I’m deeply invested in where design is heading. I actively use AI tools – including Claude Code, Higgsfield AI, Midjourney, and Cursor – to push creative workflows further and faster, without ever losing quality or craft. Whether I’m directing a rebrand, shipping a client website, or building a SaaS product, I bring the same obsession with detail and outcome.

I’m currently based in the UK and actively seeking Senior Designer or Creative Lead roles with Skilled Worker visa sponsorship. If you’re looking for someone who can lead, deliver, and elevate your creative output from day one – let’s talk.

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My Creative Journey

🕔 Feb. 2025 - Present
🌍 LOUGHBOROUGH, UK
Senior Graphic & Website Designer at A to Z Fasteners

A To Z Fasteners is a UK-based industrial products distributor managing multiple product brands.

  • Lead all creative output across the brand portfolio — designing packaging, marketing collateral, motion graphics, and digital assets using Adobe Creative Suite and Figma.
  • Produce website visuals, banners, and social media content that strengthen brand presence and drive customer engagement.
  • Integrated AI-powered design tools into production workflows, improving output speed without compromising brand consistency.
  • Collaborate directly with product and sales teams to translate business requirements into impactful creative campaigns
🕔 Feb. 2024 - Present
🌍 NOTTINGHAM, UK
Founder & Creative Director at Dezinebox Creative Agency

Founded and scaled a UK creative agency delivering branding, web design, digital marketing, social media management, and commercial photography and videography.

  • Grew from zero to 8+ retained clients across sectors including dental, recruitment, and professional services.
  • Designed and launched 10+ client websites end-to-end, from strategy and branding through to build and handover.
  • Managed social media content and strategy for 3 – 5 clients simultaneously, building consistent pipelines and driving brand growth.
  • Directed all client strategy, creative briefs, project delivery, and performance reporting – operating at Creative Director level from day one.
  • Currently building Dezinebox OS: a proprietary SaaS platform combining CRM, project management, and finance tools – developed in Next.js, Supabase, and Tailwind CSS.
🕔 Jan. 2022 - Feb. 2024
🌍 LEICESTER, UK
Graphic & Web Designer at Dental Compliance Made Easier

A compliance software and advisory company serving the UK dental industry.

  • Designed brand-consistent marketing materials, event graphics, and digital assets that raised online visibility and audience engagement.
  • Produced and managed HTML email marketing campaigns and newsletters, contributing to subscriber growth and improved campaign performance.
  • Built, developed, and maintained the company WordPress website across the full lifecycle.
  • Shot and edited video content for testimonials, tutorials, and promotions – raising the production standard of digital brand assets.
🕔 Sept. 2019 - Sept. 2021
🌍 GUJARAT, INDIA
Graphic Designer (Team Lead) at Quantum Paper

An educational app and website development company.

  • Led a team of 3 designers, managing creative output from concept through to delivery.
  • Designed mobile app UI/UX with interactive Figma prototypes, motion elements, and detailed technical specifications.
  • Developed and maintained the company HTML website in collaboration with product and development teams.
  • Produced marketing campaigns, posters, brochures, and print collateral across multiple simultaneous projects.
🕔 Aug. 2016 - Aug. 2019
🌍 GUJARAT, INDIA
Graphic Designer at HotShot Hotelier

A hospitality-focused digital marketing agency.

  • Produced and retouched high-quality hotel photography for use across print and digital marketing.
  • Created social media content and digital advertising assets for hotel brand clients.
  • Assisted in designing client websites and marketing brochures using Adobe Illustrator and Photoshop.

Educational Background

🕔 Sept. 2021 - Sept. 2022
🌍 UK

Master's Degree in Graphic Design

University For The Creative Arts

🕔 2013 - 2016
🌍 INDIA

Bachlors's Degree in Computer Applications

Mahatma Gandhi Kashi University

🕔 2012 - 2013
🌍 INDIA

Standard 12th Science (GHSEB)

Vishw Vidyalaya High School

I am proficient in the following software & tools

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Additional Information

Founder of Dezinebox Limited.

Alongside my career, I founded and run Dezinebox – a UK creative agency delivering branding, web design, digital marketing, and commercial photography for growing businesses. Since launching in 2023, I’ve worked with 8+ clients across dental, recruitment, legal, and professional services, managing full creative strategy, project delivery, and client relationships independently.

Running Dezinebox has sharpened skills you simply can’t develop in a single employed role: commercial ownership, creative direction under real business pressure, and the ability to deliver results with no one to hand it off to.

Visit Dezinebox

Professional Recommendations

Dezinebox Client

  • Paul Gogna

    Head of Sales & Marketing

  • Hemel Majithia

    Director

Dezinebox Client

  • Chandni Thakkar

    Life Coach & Business Owner

Dezinebox Client

  • Ketul Bagia

    Principal Dentist & Director

  • Oscar Moreno

    Dentist & Director

Dezinebox Client

  • Breejesh

    Principal Dentist & Practice Owner

Previous Employer

  • Rosie Forfar

    Head of Sales & Marketing

  • Amit Chohan

    Director

Dezinebox Client

  • Ricky Raval

    Director

  • Sheena Raval

    Director

Dezinebox Client

  • Rajat Patel

    Director

Dezinebox Client

  • Sudesh Patel

    Director

Let's Create Something Exceptional Together

Feel free to download my resume or get in touch for collaboration opportunities or job offers.

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My Resume

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Senior Graphic Designer and Creative Lead with 8+ years of experience in branding, web design, digital marketing, and creative direction. Founder of Dezinebox. MA Distinction, University for the Creative Arts. Based in the UK – available for sponsored senior design and creative roles.

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